Logan Marketing, Salem, MA

SERVICES:

Organizational Development

Business Strategies and Planning

Fine Tuning the Marketing Mix

Cross Cultural Import/Export
Marketing

Research & Maximizing the Value of Data

Competitive Tracking and Analysis

Project Management

Special Assignments



Trading Fruitfully
across Borders and Barriers

Post 911 International Trade is More Challenging.
Americans less  trusting.
Security a growing hassle – ocean, air, everything.
International attitudes toward USA less open.
Added pressures on the dollar.

More of a challenge for new exporters to the USA.
Need to understand changing markets, not just offer products.
Americans fearful, patriotic, reluctant.
Difficult to present proper literature, web pages, sales programs.
Necessity of creating friendly, trusting relationships with buyers.

Americans selling abroad face a more competitive world.
Language and cultural barriers.
Pricing and quality differentials.
Inappropriate or out-of-scale products.
Currency considerations.

Action to facilitate better results:
Research and understand foreign business customs.
Forming partnerships and strategic alliances.
Distributorships and sales agents.
Consultants and service vendors.
Two-way information flow.
Logistics and physical distribution.
Legal .

Opportunities and Objectives:
Flexible, long term relationships.
Comfortable transactions within a multifaceted marketplace.
Global internet communications.
Meeting financial goals.

Optimal organizational productivity.
Emphasizing better human performance in business.


  • Logan Marketing 

  • 17 Warren Street, Salem, MA 01970

  • (978) 744-6093

  • Email Jim Logan

Additional Services: Logan Marketing is affiliated with:

Virtual Productions. Jump to Virtual Productions, Gloucester, MA for a full menu of photographic, technical, digital production, and prepress services:


Client orientation: What goals are you seeking to achieve? Let's establish a system which hits your targets. We have one GUARANTEE: we'll have more questions than answers... but you will end up with a richer mix of results-oriented, effective business thinking without the trappings, without the jargon, and ready to put to good use.

Initial review at no charge, contact: Jim Logan

Have a good day.

Obliterate acrimony.