Logan Marketing, Salem, MA

Home
Consulting
Products

Organizational Development

Business Strategies and Planning

Fine Tuning the Marketing Mix

Cross Cultural Import/Export
Marketing

Research & Maximizing the Value of Data

Competitive Tracking and Analysis

Project Management

Special Assignments



 

 

 

 

 

 

 

 

 

 

 

Home
Consulting
Products

 

Trading Fruitfully
across Borders and Barriers
(Chinese translation)
翻译这页成汉语

Will the world ever be "the same"?
Clearly, NO.
But there is reason for taking a positive approach and feeling upbeat about the future. The challenges of dealing with the global economy will be massive over our children's lifetimes. But it is essential to look for the most interconnected and cooperative solutions to humanity's problems to find mutually beneficial business and social connections around the world. Think about the economic and world trade implications in the attached video clip. 

Post 911 -- International Trade is More Challenging.
Post Financial "Crisis" -- Cost Saving is More Important.

Americans less confident.
Security a growing hassle – ocean, air, documentation.
International attitudes toward USA as competitive as ever.
Added pressures on the dollar.

More of a challenge for B2B exporters to the USA.
Need to understand changing markets, not just offer products.
Americans not yet importing may be fearful, patriotic, reluctant.
Difficult to present appropriate literature, web pages, sales programs.
Necessity of creating friendly, trusting relationships with buyers.

Americans selling abroad face a more competitive world.
Language and cultural barriers.
Pricing and quality differentials.
Inappropriate or out-of-scale products.
Currency considerations.

Action to facilitate better results:
Research and sourcing. 
Understanding business customs of different cultures.
Gaining personal trust and confidence of international contacts.

Forming partnerships and strategic alliances.
Establishing distributorships and sales agencies.
Optimizing consultants and service vendors.
Two-way information flow.
Managing logistics and physical distribution.
Legal referrals and services.

Opportunities and Objectives:
Flexible, long term relationships.
Attention to detail.

Confidence in transactions within a multifaceted marketplace.
Global electronic communications.
Productivity. Meeting financial goals.

Begin a dialogue - send a quick comment or question.

Optimal organizational productivity.
Emphasizing better human performance in business.


Quick Response Form
Consulting Programs - How we work.
Jim Logan, background
Company Information.

Logan Marketing 
17 Warren Street
Salem, MA 01970
(978) 744-6093,  phone & fax
jimlogansalem

Email Jim Logan

Have a good day.
Obliterate acrimony.

© Copyright Logan Marketing Management 2010, 2011. All rights reserved.
For additional notice on copyright and intellectual property information.