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Logan Marketing, Salem, MA |
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Business Strategies and Planning Research & Maximizing the Value of Data Competitive Tracking and Analysis
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Entrepreneurial Marketing Consulting. Logan Marketing is the individual
consulting practice of Jim Logan, a small business generalist who has a
broad perspective on marketing methods and organizational
efficiency. Depending on the skills and resources needed to
accomplish your project goals, supplementary specialists will be called
upon to add specific capabilities to a project team. To the degree that
in-house or under-contract specialists are available for a project, the
client organization’s existing support resources can be used. Where
additional outside viewpoints are desired, or when specific skills or
services are better sub-contracted to outside vendors, we can recommend
reliable teammates through our own network of professional specialists
or assist in the recruitment and screening of additional service
vendors. The two definitive characteristics of our approach
are 1.) open-minded brainstorming; and 2.) a penchant for lean,
accountable operations. The idea is to discern optimal strategies without
being limited by entrenched beliefs or attitudes. And then to implement
desired organizational changes and specific marketing tactics cleanly,
efficiently, and effectively. Projects can be as simple as a new brochure that
working-to-capacity in-house staff just does not have time to produce by
a critical deadline or as complex as planning and managing the
establishment of a new sales and distribution branch for an importer
coming into North America. The first step is an initial, no-charge discussion
of your situation. The only prerequisite is a desire to achieve a higher
level of organizational performance. Cost is not an issue – we would
not undertake a project that is not designed to pay for itself many
times over. It is then necessary to follow the wise maxim: “Define
success in advance!” to avoid the uncertainties and frustration of
open-ended programs. Some executives are uncomfortable with an approach that thrives on critical, out-of-the-box thinking. But if you are
reading this far, and if you are comfortable with the reminder that “you can always find a better way to
do something”, it wouldn't hurt to talk.
Optimal organizational productivity.
Have a good day. |
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"jimlogansalem"