Logan Marketing, Salem, MA

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Advertising for Bottom Line Impact.

"Make Every Dollar Scream"
What really gets results?
Can you afford it?
Can you afford not to do it?

Have you ever seen the trick of cutting the Sunday newspaper into paperback size pages and binding them into several volumes to show a potential advertiser that there is more in one paper than a person would possibly read in one day? You do that if you are selling other types of advertising against the newspaper. Every medium has its strength and every medium has its glaring weaknesses. How about the response to a negative sales lead who says that radio could never bring in enough business. So you ask if you can run a few complimentary spots that announce that his business is having a 90% Off Sale? It might not be the medium that is weak. The problem might be the lack of a meaningful message. The naysayer would never allow the 90% sale ads to run because he knows that even the dinkiest radio station would generate enough traffic to wipe him out.

You have to understand both the medium and the message. Perhaps it takes some testing. And there is always the old axiom that it is important to concentrate on effectiveness, not creativity for its own sake.

In today's electronic world, there are intriguing ad budget options of many types. Along with a strategy of keeping costs low by employing less expensive publicity and promotion programs, traditional advertising is constantly challenged. But there are definitely situations that require strong advertising as an element within a coordinated marketing plan.

Whether it is consumer or trade, print or broadcast, short runs or extended campaigns, it is most important to first consider media decisions, designs, and copy as tactics working toward a defined goal. It is clearly dangerous to rely on the "advice" of any specific ad salesperson.

Getting it right may take a little time and require some hard decisions. But when it works, good advertising can propel an organization or a business beyond expectations. If you are doing an agency search, reviewing your own options against budgets, or simply looking for stimulating input to freshen your communications thought processes, use our form to let us know what you are working on, send an email, or give us a call.
 

Or play another key in the marketing mix...

Advertising

Promotion

Publicity and Media Relations

Internet & Social Media Marketing

Trade Shows

Sports and Events

Experience without overhead.

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• Logan Marketing 

• 17 Warren Street, Salem, MA 01970

• (978) 744-6093

• Email Jim Logan

 

Additional Services: Logan Marketing is affiliated with:

Virtual Productions. Jump to Virtual Productions, Gloucester, MA for a full menu of photographic, technical, digital production, and prepress services:

Client orientation: What goals are you seeking to achieve? Let's establish a system which hits your targets. We have one GUARANTEE: we'll have more questions than answers... but you will end up with a richer mix of results-oriented, effective business thinking without the trappings, without the jargon, and ready to put to good use.

Initial review at no charge, contact: Jim Logan

Have a good day.

Obliterate acrimony.