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Organizational Development
Business Strategies and Planning
Fine Tuning the Marketing Mix Cross
Cultural Import/Export
Marketing
Research & Maximizing the Value of Data
Competitive Tracking and Analysis
Project Management
Special Assignments
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 Really Knowing the
Competition.
Enhancing
marketplace competitiveness.
Understand competitors’ and the competitive environment
Collection and analysis of information regarding the competitors’
-- Products and technology trends
-- Capabilities
-- Vulnerabilities
-- Intentions
A continuous process.
No real need for gray area or illegal means.
More than enough information available to be effective.
-- Secondary
– Removed, Formal, Published.
-- Primary – Direct, Current/Active, Informal.
-- Internet – Mix.
-- Media Tracking.
Functional Reporting:
Turning data into "actionable" information.
-- Informal “Early Warnings”.
-- Formal Summaries and Analysis.
-- Regular Flow of Raw Information.
Enhanced perspective for both
strategic and tactical decisions.
Begin a dialogue - send a quick comment or
question.
Optimal organizational productivity.
Emphasizing better human performance in
business.
Logan
Marketing
17 Warren Street
Salem, MA 01970
(978) 744-6093, phone & fax
Have a good day.
Obliterate acrimony. |