| SERVICES:
Organizational Development
Business Strategies and Planning
Fine Tuning the Marketing Mix Cross
Cultural Import/Export
Marketing
Research & Maximizing the Value of Data
Competitive Tracking and Analysis
Project Management
Special Assignments
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Really Knowing the
Competition.
Enhancing
marketplace competitiveness.
Understand competitors’ and the competitive environment
Collection and analysis of information regarding the competitors’
-- Capabilities
-- Vulnerabilities
-- Intentions
A continuous process.
No real need for gray area or illegal means.
More than enough information available to be effective.
-- Secondary
– Removed, Formal, Published.
-- Primary – Direct, Current/Active, Informal.
-- Internet – Mix.
-- Media Tracking.
Functional Reporting:
-- Informal “Early Warnings”.
-- Formal Summaries and Analysis.
-- Regular Flow of Raw Information.
Enhanced perspective for both
strategic and tactical decisions.
Optimal organizational productivity.
Emphasizing better human performance in
business.
Logan
Marketing
17 Warren Street
Salem, MA 01970
(978) 744-6093, phone & fax
Have a good day.
Obliterate acrimony. |